Ad intelligence — for any brand
Every brand has a playbook. Read yours. Read theirs.
SOCIALFUEL decodes the strategy behind any brand’s ads — not just a wall of screenshots. Paste any brand and it pulls their live advertising across Meta, Instagram and Google (plus TikTok, in beta) into one view, then uses AI to explain why each ad works: the hook, the angle, the offer, the audience and the funnel stage. It replaces hours of strategist work per campaign with a decoded playbook in about 90 seconds, and needs no ad-account connection or API key — SOCIALFUEL reads the public Meta, Google and TikTok ad libraries. A free, AI-powered alternative to swipe-file tools like Foreplay and ad-spy databases like AdSpy. Organic Reels & posts intelligence is coming soon.
What SOCIALFUEL does
- Cross-Platform Search — audit any brand across the Meta, Instagram, Google & TikTok (beta) ad libraries in one search.
- Meta Ads intelligence — every Facebook & Instagram ad a brand is running today.
- Google Ads intelligence — Search, Display & YouTube ads from Google Ad Transparency.
- TikTok Ads intelligence (beta) — a brand’s TikTok ads plus top-performing ads for any keyword.
- Deep Analysis (the decode) — why each ad works: the hook, the angle, the offer, the audience and the funnel stage, plus a Winner Score, a line-by-line copy breakdown and one play to beat it, exported as a branded PDF playbook.
- Keyword intelligence — discover every advertiser running ads for a topic, not just one named brand.
- Brand watching — track competitors and get a weekly digest of every new ad they ship.
How it works
- Paste a brand name, Facebook/Instagram URL, or keyword — no login to your ad account.
- SOCIALFUEL pulls the brand’s live ads from the public Meta, Google & TikTok ad libraries.
- Run a Deep Analysis to get the full creative playbook in about 90 seconds.
Pricing
Free — $0 forever: 10 searches/month, 2 Deep Analyses/month, Winner Score on every ad, weekly digest, watch 3 competitor brands. No credit card.
Pro — $49/month: unlimited searches, 200 Deep Analyses/month, cross-platform briefs, psychology & hook breakdowns, creative scoring, Competitive Playbook PDF export, watch 15 brands. Cancel anytime.
Frequently asked questions
How is this different from Foreplay or Atria?
They’re libraries — built to save and organise ads. SOCIALFUEL is a decode engine: every ad gets a strategic playbook in 90 seconds (eight creative dimensions, six psychology levers, one play to beat it), exported as a 10-page brief. Foreplay shows you the swipe file. We hand you the strategy.
Where does the data come from? Is it Meta Ad Library?
Yes — Meta Ad Library plus Google Ad Library, both public-facing. No connection to your ad account, no API key, no read-permissions on your audience data. We analyse what’s already in market, yours and theirs.
How fresh is the data?
Live. Every ad is fetched and decoded on demand, not from a stale cache. The Watch loop pings each tracked brand on a daily cadence and surfaces new creative the morning it drops — a weekly digest in your inbox.
Do I need a Meta account or API key to set up?
No. Paste a brand name or product URL — that’s the entire setup. No tokens, no permissions, no integration. Live in 90 seconds.
Can I cancel anytime?
Yes. One click, no retention call, no dark pattern. Every brief you exported stays yours, forever.
Compare SOCIALFUEL to other tools
See how SOCIALFUEL compares to the ad-spy and creative-intelligence tools you already know:
Blog · Pricing · FAQ · Privacy · Terms
SOCIALFUEL is an interactive web app — enable JavaScript to run the full product.