Foreplay built a very good swipe file. But a folder of other people’s ads doesn’t tell you what to make next — and at US$59 a month plus US$20 a seat, it’s an expensive folder. SOCIALFUEL decodes every ad — score, hooks, psychology — and hands you the playbook. From $0, no credit card.
No credit card · Free plan stays free · 90-second decode
Foreplay is the incumbent for a reason. Its Chrome extension is genuinely slick — one click saves any ad from the Meta or TikTok ad library into boards that never expire. Teams use it to build shared swipe files and creative briefs, and its interface is clean enough that anyone can drive it. If your entire job is collecting and organising ad inspiration at scale, it does that well.
The question is what happens after you’ve saved 500 ads.
The most common advice in media-buyer communities is blunt: you need a decent understanding of why an ad is good before you can adopt it. A library — any library — leaves that part to you. You save the ad, stare at it, and still have to work out the hook, the angle, the psychology and what your version should look like.
That’s the layer SOCIALFUEL was built for. Every ad gets a 100-point creative score, hook and psychology breakdowns, and a strategic recommendation — then the full brand analysis rolls up into a Competitive Playbook you can export as a branded PDF and hand to a designer or client.
As published on foreplay.co in July 2026: Basic is US$59/month (US$49 billed annually) for one user. Competitor tracking (Spyder) and creative analytics (Lens) sit in the Workflow tier at US$175/month. Every extra seat is +US$20/month, every extra Lens brand +US$50/month. Even on its own G2 profile — where the overall rating is strong — “Expensive” is one of the most-cited dislikes.
SOCIALFUEL Pro is US$49/month, flat. Unlimited searches, 200 Deep Analyses, 15 watched brands, unlimited PDF exports. No seat tax. No per-brand fees.
| SOCIALFUEL | Foreplay | |
|---|---|---|
| Free plan | $0 forever — no credit card | 7-day trial, card required, auto-converts |
| Entry price | US$49/mo Pro, flat | US$59/mo (US$49/mo annual), 1 user |
| Extra seats | No per-seat fees | +US$20/user/mo |
| Competitor tracking | Included — watch 15 brands on Pro, weekly digest | Spyder gated to US$175/mo tier |
| Per-brand analytics fees | None | +US$50/mo per extra Lens brand |
| Tells you why an ad works | Creative score, hooks, psychology, counter-play | Save, tag and organise; AI briefs from saved ads |
| Ad platforms analysed | Meta + Google, synthesised in one view | Meta + TikTok libraries (no Google Search/YouTube) |
| Output | Competitive Playbook + Designer Brief PDFs | Briefs and boards |
| Refund posture | Cancel anytime, keep access to period end | Annual plans non-refundable per published terms |
| Account connection required | None — works from public ad libraries | None for saving; Lens connects your account |
Foreplay pricing and terms referenced from foreplay.co public pages, July 2026. Verify current details on their site — plans change.
Want competitor tracking and creative analytics for a small team on Foreplay? That’s the Workflow tier at US$175/month. On SOCIALFUEL, the equivalent intelligence — tracked brands, deep analysis, exportable playbooks — is US$49/month, and the decode layer they don’t have is the headline feature, not an add-on.
If your workflow is purely curation — a big team saving hundreds of ads a week into shared boards, with strategists writing briefs by hand — Foreplay is a polished tool for that job and you may not need to move.
If you save ads because you’re trying to figure out what to run next — the score, the hook, the angle, the brief, the counter-play — that’s not a swipe-file job. That’s a decode job. Start free and run one analysis on your biggest competitor; you’ll know within 90 seconds which tool you actually needed.
Yes. The Free plan is $0 forever — 10 searches and 2 Deep Analyses a month, Winner Score on every ad, and watching for 3 competitor brands. No credit card at signup, so there is nothing to auto-bill.
As at July 2026 Foreplay offers a 7-day trial that asks for a credit card at signup and converts to a paid plan automatically. Its published plans start at US$59/month (US$49/month billed annually), with extra seats at US$20/month each.
No. Paste a brand name, Facebook/Instagram URL or keyword and SOCIALFUEL pulls that brand’s live ads from the public Meta and Google ad libraries. No account connection, no API keys, no permissions.
You keep full Pro access until the end of the billing period you’ve already paid for, then drop to the Free plan. Your saved ads, watched brands and briefs stay in your account.
Live. SOCIALFUEL pulls a brand’s currently-running ads at the moment you search, and brand watching alerts you when new creative ships — so you’re decoding ads while they’re still scaling, not after they’ve saturated.
Search any brand. Get the score, the hooks, the psychology and the play — in 90 seconds.
10 free searches + 2 deep analyses a month · Cancel anytime