Guides
How to use SOCIALFUEL
Each guide answers one question and takes a few minutes. If you are brand new, start with how to see every ad a brand is running.
01
How to see every ad a brand is running
Search any brand and get their full live ad set across Meta, Instagram, Google and TikTok. No agency login, no scraping, no browser extension.
02
How to tell if a competitor’s ad is working
You cannot see a competitor’s ROAS. You can see how long an ad has been running, and that is the signal that matters. Here is how to read it.
03
How to decode an ad: hook, angle, offer and audience
A decode turns one ad into the strategy behind it — the hook, the psychological angle, the offer and who it is aimed at. Here is how to run one and read it.
04
Brand search vs keyword search: when to use each
Search by brand when you know who you are chasing. Search by keyword when you want to find who is winning a category you do not know yet.
05
How to watch a competitor and catch their new creative
Add a brand to Watching and their new ads come to you, so you find out when a competitor changes strategy instead of discovering it months later.
06
How to build a swipe file worth keeping
Most swipe files are graveyards of screenshots nobody reopens. Here is how to save ads so the file is still useful in six months.
07
How to export a decode brief for your designer
Turn a decode into a PDF brief a designer or copywriter can work from, or export a whole ad set to CSV for your own analysis.
08
How to search Meta, Google and TikTok at once
Cross-Platform Search runs one brand across every network we cover, so you can see where a brand actually spends instead of guessing.
09
What the free plan includes, and what Pro adds
The exact limits on both plans, what the free plan is genuinely good for, and the honest signal that it is time to upgrade.
Looking for something else?
Product reference covers every tool, limit and plan in one page. Help is where to go when something is not working.
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