SOCIALFUEL is an ad intelligence platform. You search any brand and get every ad they are currently running across Meta, Google and TikTok, then decode any of those ads to get the hook, angle, offer and audience behind it. It requires no ad-account access and no browser extension.

Do I need to connect an ad account?

No. SOCIALFUEL reads public ad transparency data, so you never connect Meta, Google or TikTok, and you never install an extension.

What does a search cost me?

One search against your monthly allowance, regardless of how many platforms it covers. The free plan includes 10 searches a month; Pro removes the cap.

What is the difference between a search and a decode?

A search returns the ads a brand is running. A decode analyses one ad and explains the strategy behind it. Decodes are the expensive operation, so they are capped separately: 2 a month on free, 200 on Pro.

Can I see a competitor’s ad spend or ROAS?

No, and no tool can — those numbers live inside the advertiser’s own ad account. What is available is how long each ad has been running, which is the strongest public proxy for performance.

Is there a free plan?

Yes, and it is permanent rather than a trial. It includes 10 searches and 2 decodes a month, 3 watched brands and 10 saved ads. No credit card required.

How much does Pro cost?

Pro is $39 a month or $348 a year, which works out at $29 a month. Cancel any time.

Reference

SOCIALFUEL product reference

Every tool, limit and plan in one page

Paste any brand and get their ad playbook. This page is the reference; the guides are the how-to.

What SOCIALFUEL does

SOCIALFUEL is an ad intelligence platform for marketers, founders and agencies. You search a brand and get every ad it is currently running across Meta, Google and TikTok. You can then decode any ad to get the strategy behind it — the hook, the psychological angle, the offer and the audience.

It reads public ad transparency data, so there is no ad-account connection, no login as the advertiser and no browser extension.

Tools

Cross-Platform Search

Runs one brand across every network we cover and returns the results together. The right default for most research, because the channel mix is usually the insight.

Meta Ads Search

Facebook and Instagram placements only. Strictly scoped — it will not fold in results from other networks.

Google Ads Search

Google’s ad transparency data, searchable by brand or domain. Google cannot be searched by keyword, because its data is indexed by advertiser rather than by search term.

TikTok Ads (beta)

TikTok advertising. Currently in beta, so coverage is still improving.

Library

Watching

Add a brand to Watching and its new creative is surfaced as it appears, rather than you having to remember to re-search. Free watches 3 brands, Pro watches 15.

Saved Ads and collections

Save any ad from the ad itself; it keeps the creative, copy and context. Collections are named groups — per client, per campaign, or per angle. Free holds 10 saved ads across 2 collections; Pro holds 100 across 20.

Recent

Your recent searches, kept server-side so they follow you across devices.

Exports

Two formats, for two jobs:

PDF brief — a formatted decode you can hand to a designer, copywriter or client.
CSV — the ad set as rows for your own spreadsheet analysis.

Free includes 1 export; Pro is unlimited.

Plans and limits

SOCIALFUEL free and Pro plan limits
	Free	Pro
Searches a month	10	Unlimited
Decodes a month	2	200
Exports	1	Unlimited
Watched brands	3	15
Saved ads	10	100
Collections	2	20
Price	$0	$39/mo or $348/yr

Search and decode allowances reset monthly. The free plan is permanent and needs no credit card. See free plan vs Pro for which one fits.

Where the data comes from

Public ad transparency sources published by the platforms themselves. That is why no account connection is needed, and also why some things are genuinely not available — performance metrics such as spend, ROAS and conversion rate are never public, so no tool can show them.

What is available, and what most of the product is built around, is how long each ad has been running. Losing ads get switched off quickly, so longevity is the closest thing to a public performance signal. See how to tell if a competitor’s ad is working.

Frequently asked questions

What is SOCIALFUEL?: SOCIALFUEL is an ad intelligence platform. You search any brand and get every ad they are currently running across Meta, Google and TikTok, then decode any of those ads to get the hook, angle, offer and audience behind it. It requires no ad-account access and no browser extension.
Do I need to connect an ad account?: No. SOCIALFUEL reads public ad transparency data, so you never connect Meta, Google or TikTok, and you never install an extension.
What does a search cost me?: One search against your monthly allowance, regardless of how many platforms it covers. The free plan includes 10 searches a month; Pro removes the cap.
What is the difference between a search and a decode?: A search returns the ads a brand is running. A decode analyses one ad and explains the strategy behind it. Decodes are the expensive operation, so they are capped separately: 2 a month on free, 200 on Pro.
Can I see a competitor’s ad spend or ROAS?: No, and no tool can — those numbers live inside the advertiser’s own ad account. What is available is how long each ad has been running, which is the strongest public proxy for performance.
Is there a free plan?: Yes, and it is permanent rather than a trial. It includes 10 searches and 2 decodes a month, 3 watched brands and 10 saved ads. No credit card required.
How much does Pro cost?: Pro is $39 a month or $348 a year, which works out at $29 a month. Cancel any time.