Is the free plan actually free, or a trial?

Genuinely free and permanent. No credit card is required and it does not expire. It includes 10 searches and 2 decodes a month.

Pro is $39 a month, or $348 a year, which is $29 a month. It can be cancelled at any time.

What is the main difference between free and Pro?

Pro removes the monthly search cap entirely and raises decodes from 2 to 200 a month. It also raises watched brands from 3 to 15, saved ads from 10 to 100, and makes exports unlimited.

Do the limits reset every month?

Yes. Search and decode allowances reset each month.

Guides

What the free plan includes, and what Pro adds

3 min read

What you’ll be able to do: Know precisely what you get on each plan and whether you need to pay yet.

The limits, side by side

SOCIALFUEL free and Pro plan limits
	Free	Pro
Searches a month	10	Unlimited
Decodes a month	2	200
Exports	1	Unlimited
Watched brands	3	15
Saved ads	10	100
Collections	2	20
Price	$0	$39/mo or $348/yr

The free plan is free permanently. It is not a trial that expires, and it does not need a credit card.

What free is genuinely good for

10 searches and 2 decodes a month is enough to answer a real question: research your two or three main competitors, load their full ad sets, and decode the ad each of them has been running longest. That is a genuine competitive picture, and plenty of people never need more.

Free is the wrong fit if you are researching continuously — for an agency across a client book, or anyone doing this weekly rather than occasionally.

The honest upgrade signal

Do not upgrade because you hit a limit once. Upgrade when you notice yourself rationing — deciding not to check a brand because you want to save a search, or not decoding an ad because you are down to your last one.

That hesitation is the real cost, because the searches you skip are the ones that would have told you something. Pro removes the search cap entirely and lifts decodes to 200 a month.

Pricing

Pro is $39 a month, or $348 a year — which works out at $29 a month. You can cancel at any time.

Frequently asked questions

Is the free plan actually free, or a trial?: Genuinely free and permanent. No credit card is required and it does not expire. It includes 10 searches and 2 decodes a month.
How much is Pro?: Pro is $39 a month, or $348 a year, which is $29 a month. It can be cancelled at any time.
What is the main difference between free and Pro?: Pro removes the monthly search cap entirely and raises decodes from 2 to 200 a month. It also raises watched brands from 3 to 15, saved ads from 10 to 100, and makes exports unlimited.
Do the limits reset every month?: Yes. Search and decode allowances reset each month.