Ad intelligence for any brand
Find winning ads. Know why they win.
SOCIALFUEL decodes the strategy behind any brand’s ads, not just a wall of screenshots. Paste any brand and it pulls their live advertising across Meta, Instagram and Google (plus TikTok, in beta) into one view, then uses AI to explain why the winners work: the hook, the angle, the offer, the audience and the funnel stage. It replaces hours of strategist work per campaign with a decoded playbook in about 90 seconds, and needs no ad-account connection or API key. SOCIALFUEL reads the public Meta, Google and TikTok ad libraries. A free, AI-powered alternative to swipe-file tools like Foreplay and ad-spy databases like AdSpy. TikTok Organic (beta) shows the top organic TikToks for any keyword.
What SOCIALFUEL does
- Cross-Platform Search: audit any brand across the Meta, Instagram, Google & TikTok (beta) ad libraries in one search.
- Meta Ads intelligence: every Facebook & Instagram ad a brand is running today.
- Google Ads intelligence: Search, Display & YouTube ads from the Google Ads Transparency Center, to search and browse (decodes cover Meta and TikTok).
- TikTok Ads intelligence (beta): a brand’s TikTok ads plus top-performing ads for any keyword.
- TikTok Organic (beta): the top organic TikToks for any keyword, and why they work.
- The decode: why a Meta or TikTok ad works (the hook, the angle, the offer, the audience and the funnel stage), plus a Winner Score, a line-by-line copy breakdown and one angle to beat it, exported as a branded PDF playbook.
- Keyword intelligence: discover every advertiser running ads for a topic, not just one named brand.
- Brand watching: track competitors and get a weekly digest of every new ad they ship.
How it works
- Paste a brand name, Facebook/Instagram URL, or keyword. No login to your ad account.
- SOCIALFUEL pulls the brand’s live ads from the public Meta, Google & TikTok ad libraries.
- Run a decode to get the full creative playbook in about 90 seconds.
Pricing
Free ($0 forever): 10 searches a month, 1 free decode, Winner Score on every ad, watch 3 competitor brands with a weekly digest. No credit card.
Pro ($29 a month, or $24 a month billed yearly at $288): 100 searches and 40 decodes a month, cross-platform briefs, psychology & hook breakdowns, creative scoring, Campaign and Market Brief PDF exports, watch 15 brands. Need more decodes? Add 25 for $10. They never expire. 7-day money-back guarantee on Pro · cancel anytime.
See full pricing: every plan limit side by side, plus a pricing FAQ
Real reviews: don’t take our word for it, take theirs
Reverse-engineering why a competitor’s ads work used to be a research project… SOCIALFUEL just gives it to you straight. Sort by winners, grab the hooks, angles, offers, audience and landing pages in minutes. I went Pro within a week of trying it. It’s my primary competitor analysis tool now.
Lee Vaiese, Head of Brands, Tankstream Design · via SaaSHub
This platform has saved me SO MUCH time from having multiple tabs open and having to find out what’s the best winning ads.
Zainel Khan, Agency Owner, Ace Marketing · via SaaSHub
What an impressive platform.
Cathy Karuga, Owner, YANETH
This is a game-changer for anyone in marketing. Reverse-engineering winning ads in 90 seconds would save us days of research and guesswork.
Omri Ben-Shoham · via PeerPush
Frequently asked questions
How is this different from Foreplay or Atria?
They’re libraries, built to save and organise ads. SOCIALFUEL is a decode engine: every ad you decode gets a strategic playbook in 90 seconds (eight creative dimensions, six psychology levers, one angle to beat it), exported as a 10-page brief. Foreplay shows you the swipe file. We hand you the strategy.
Where does the data come from? Is it Meta Ad Library?
Yes. Meta Ad Library, Google Ads Transparency Center and TikTok’s ad library, all public. No connection to your ad account, no API key, no read-permissions on your audience data. We decode what’s already in market, yours and theirs.
How fresh is the data?
Live. Every search pulls the ad libraries as they are right now, and every decode runs on the ad you open. Brands and keywords you watch are checked every week, and what’s new lands in your weekly digest.
Do I need a Meta account or API key to set up?
No. Paste a brand name or product URL. That’s the entire setup. No tokens, no permissions, no integration. Live in 90 seconds.
Can I cancel anytime?
Yes. One click, no retention call, no dark pattern. Every brief you exported stays yours, forever.
Compare SOCIALFUEL to other tools
See how SOCIALFUEL compares to the ad-spy and creative-intelligence tools you already know:
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