Pricing

Find winning ads free.
Decode them all from $29 a month.

Search any brand or keyword across live ads on Meta, Google and TikTok, then read the strategy behind the ones that are actually working. Start on the free plan with no card, and move up only when you want the whole playbook.

Free stays free · No ad-account connection · Cancel Pro in one click

Free
$0forever

No card, no countdown.

Run real searches and real decodes on the live product. Most tools hand you a trial clock; this is the thing itself.

  • 10 searches and 2 full decodes every month
  • Winner Score on every ad you find
  • Watch 3 brands and get the weekly digest of their new ads
  • Save 10 ads and export 1 playbook PDF a month
  • No credit card. No trial clock. No expiry.
Start free

Email address, nothing else

Pro
$29per month

Billed yearly at $348 — you save 41%.

Or $49 a month billed monthly, starting with 7 days free.

Everything decoded, nothing metered on the browsing. No seat tax, no per-brand fees — everything included.

  • Decode any ad: hook, angle, offer, audience, psychology
  • 200 full decodes a month, single ads or whole campaigns
  • Unlimited searches. Browsing is never metered.
  • Meta, Google and TikTok in one search
  • KEY READ on every ad: what to swipe, what to fix, why it wins
  • Creative Score out of 100 with the full breakdown
  • Watch 15 brands and export unlimited branded PDFs
Get Pro

Cancel any time · keep access to the end of the period

Founding member pricing is still open: the first 100 Pro accounts keep 25% off for life — $21.75 a month on the yearly plan. Applied automatically at checkout while spots last.

Side by side

Every number,
in one table.

The limits below are the same values the product enforces, so what you read here is what your account does.

What you getFreePro
Brand and keyword searches10 a monthUnlimited
Full ad decodes (Deep Analysis)2 a month200 a month
Brands on watch, with weekly digest315
Saved ads10100
Playbook PDF exports1 a monthUnlimited
PlatformsMeta, Google, TikTok (beta)Meta, Google, TikTok (beta)
Ad-account connectionNot neededNot needed
Credit card to startNoYes, at checkout
ContractNoneCancel any time
Price$0 forever$49 a month, or $348 a year
Before you decide

The questions
people actually ask.

Is there a free plan?

Yes, and it never expires. Free gives you 10 searches and 2 full decodes every month on the real product, not a stripped demo. You keep it for as long as you want it.

Do I need a credit card to start?

No. The free plan asks for an email address and nothing else. You only enter card details if you decide to go Pro.

Is there a trial on Pro?

Yes. Pro billed monthly starts with 7 days free, and you can cancel inside those 7 days without being charged. While founding spots last, the first 100 Pro accounts also lock 25% off for life: $36.75 a month instead of $49, or $261 a year instead of $348. Yearly has no trial, because a free week that ends in a $348 charge is not a fair promise.

Do I need to connect my ad account?

No. Paste a brand name, a page URL or a keyword and you are running. SOCIALFUEL reads the public Meta, Google and TikTok ad libraries, so there is no login to your ad account, no API key, and no permissions over your audience data.

What counts as a search, and what counts as a decode?

A search is one look-up of a brand or a keyword, and it returns every live ad we can find for it across the platforms you asked for. A decode, which the app calls a Deep Analysis, is the AI teardown of a single ad or a whole campaign: the hook, the angle, the offer, the audience, the psychology and one angle to beat it. Browsing your results, sorting them, saving them and watching brands never cost a search or a decode. Free gets 10 searches and 2 decodes a month; Pro gets unlimited searches and 200 decodes a month.

Which platforms are covered?

Meta (Facebook and Instagram), Google, and TikTok in beta. One search covers all of them and the cross-platform view puts them side by side. Organic content intelligence for Instagram and TikTok is coming soon and is not part of either plan yet.

What happens when I hit my monthly limit?

Nothing you already made goes away. Your saved ads, exported briefs and watched brands stay exactly where they are, and your counters reset at the start of the next billing month. You can move to Pro at any point in between.

Can I cancel any time?

Yes. One click in billing, no retention call and no dark pattern. You keep Pro until the end of the period you have already paid for, and every brief you exported stays yours.

Nobody wins by accident.

Paste a brand and read their playbook in about 90 seconds. Your first 2 decodes cost nothing.

Start free

No credit card · 10 searches and 2 full decodes every month