What format are the exports?

Decode briefs export as PDF. Ad sets export as CSV for spreadsheet analysis.

How many exports do I get on the free plan?

The free plan includes 1 export. Pro includes unlimited exports.

Can I share the brief with a client?

Yes. The PDF is a self-contained document, so it can be sent to clients or freelancers who do not have a SOCIALFUEL account.

Guides

How to export a decode brief for your designer

2 min read

What you’ll be able to do: Hand your team the strategy behind an ad in a format they can actually build from.

Two exports, two jobs

PDF brief. A formatted document carrying the decode — hook, angle, offer, audience — plus the ad it came from. This is what you send to a designer, a copywriter or a client.
CSV export. The ad set as rows, including format and how long each ad has been running. This is for your own analysis in a spreadsheet.

The PDF is the one that changes work

Sending a designer a screenshot of a competitor’s ad produces a copy of that ad. Sending them the reasoning produces something original that works for the same reason.

The brief carries the strategy rather than the artwork, which is the difference between "make it look like this" and "make something that does this job".

Export limits

The free plan includes 1 export so you can see the format and judge whether it is useful. Pro exports are unlimited.

Frequently asked questions

What format are the exports?: Decode briefs export as PDF. Ad sets export as CSV for spreadsheet analysis.
How many exports do I get on the free plan?: The free plan includes 1 export. Pro includes unlimited exports.
Can I share the brief with a client?: Yes. The PDF is a self-contained document, so it can be sent to clients or freelancers who do not have a SOCIALFUEL account.