How to watch a competitor and catch their new creative

Why watching beats checking

Manually re-searching a competitor is a task you will do twice and then forget. Meanwhile the interesting moment — the week they change angle, or start pouring budget into a new offer — happens quietly and you notice a quarter late.

Watching turns that into something that arrives on its own.

Adding a brand

Run a brand search, then add that brand to Watching. It appears in the Watching list in your Library, and new creative from that brand is surfaced as it appears.

The free plan watches 3 brands. Pro watches 15.

Choose the three that actually matter

Three slots on the free plan is a constraint worth using well. The brands worth a slot are not always the obvious ones:

• Your closest direct competitor — the one you lose deals to.
• The category leader, even if they are far bigger than you. They have the budget to test properly, and you get their conclusions for free.
• The fastest-moving upstart. They will try the angles the incumbents are too cautious to run, and they will find the new hooks first.

A brand that never changes its creative is a wasted slot. Watch the ones that move.

What to do when something new appears

New creative is a signal, not a task. The useful question is not "what did they make" but "what changed". A new angle in the hook means they have found a new segment worth chasing. A sudden burst of volume means budget moved. A shift from video to static usually means they are pushing to close rather than to reach.