How to search Meta, Google and TikTok at once

One search, every network

Cross-Platform Search takes a brand and returns its ads across Meta (Facebook and Instagram), Google and TikTok together. It is the right starting point for almost every research question, because the interesting finding is usually the comparison.

The channel mix is the insight

Where a brand spends says more about its strategy than any single ad does.

• Heavy on Meta, absent on Google. They are creating demand rather than capturing it — an interruption business, not a search business.
• Heavy on Google, light on Meta. They are harvesting demand that already exists, which usually means an established category with real search volume.
• Serious on TikTok. Either a younger audience or a brand willing to make creative natively rather than recycling.
• Everywhere at once. A real budget and a team behind it. Expect their creative to be well-tested and worth decoding.

A gap is as informative as a presence. If nobody in your category is on a platform, that is either an opportunity or a warning, and the way to tell is to check whether anyone has tried and stopped.

When to use a single-platform tool instead

Use the per-platform tools when the question is genuinely about one channel. Each is strictly scoped — a Meta search returns Meta and Instagram only, and will not fold in results from elsewhere.

Note that TikTok Ads is in beta, so coverage there is still improving.